Starting a Subscription Box, Week 3!
Week 3, and I am still going strong starting a subscription box! The amount of information and tasks to do is a bit overwhelming so I am really just trying to take everything one step at a time. After feeling so scatterbrained all week due to the CRAZY amount of thoughts running through my head, I have decided that I am going to focus on three major things every week. Phew!
This week I will focus on:
- Finalizing a designer
- Starting a Facebook Group
- Focusing on my Pre-launch runway (this is a HUGE task!)
Finalize My Subscription Box Designer
It took until week three for me to gather the courage to finally hire my SUBSCRIPTION BOX DESIGNER! I have had a hard time committing to this because I want to be sure that my subscription box idea is going to be successful and work before investing a large amount of money into the business. BUT I guess you have to spend a little to make a lot (or something like that🤷♀️)
So I put a deposit down on the design and branding costs and now I am working on filling out the questionnaire and Pinterest board to help guide the designer in the direction I want to go. There are SO many options and I don’t even think I know exactly what I am looking for! This is where I like to see what the designer comes up with from the information I give.
Now, I am feeling a little like a kid on Christmas morning, anxiously awaiting the arrival of my designs! 🤗
Starting a Facebook Group
For at least 6 months I have had a Facebook page created for Sparkling in Primary…but…I have NEVER LAUNCHED IT! Why? I don’t have a good answer for that or a good excuse! It is time to get cracking and get that thing launched!
With that being said, I put on my big girl pants and launched my facebook page! Now I need to figure out how I am going to utilize my facebook page to build my brand awareness! You can see my Facebook page here!
Focus on my Pre-Launch Runway
I have begun crafting a plan for how I am going to utilize my website, blog posts, Instagram posts, Facebook posts, email and Pinterest pins to warm my audience up to my subscription box business. It is important to build up my audience of ideal customer avatars on all platforms. I want to be sure that I am finding the right people for my business and taking them on my journey.
As I am drafting my prelaunch marketing plan, I also came up with the fabulous idea that I should start a YouTube channel!🤔🤩😲🤭🧗🏼♀️
For those that don’t know me yet, I am such an introvert – I am terrified of “going live” on Facebook and Instagram and hate to watch myself in any recorded video. The thought of creating a video for YouTube sounds ABSOLUTELY crazy to me. And for that EXACT reason, I AM GOING TO DO IT. I need to get more comfortable speaking live on social media and watching myself on recorded video. The best way to get over the fear is to just go for it.
This should be interesting 😬. I will be sure to post a link here when I actually get brave enough to make my first video! Sign up below to get an email notification when the video is up!
Also, I decided that I am going to be switching from ConvertKit to Kajabi. ConvertKit has been great for email marketing and I absolutely love it! But I need a platform that can also use for a membership site. Kajabi can do everything, rather than having several different platforms to do it all. Now, I need to figure out how to use Kajabi, it is a bit overwhelming and a big learning curve compared to ConvertKit.
Starting a Subscription Box – ACTION ITEMS!
Going into next week I will focus on:
- Getting to know, and switching everything over to Kajabi
- Continue to figure out how to utilize Social Media to grow awareness of my subscription box business
- Brainstorm where I can source products for my subscription box
- Create a weekly/daily schedule in order to maximize my time spent working (I am finding that my brain is going in too many different directions and I need to slow down and focus on one thing at a time to be the most productive.
I am, by no means, an expert in starting a subscription box business, but I am researching LIKE CRAZY and I will figure it out! My plate is pretty full for next week. Be sure to sign up below to receive a notification when Week 4 goes live!
Just in case you are jumping into my journey now, last week I wrote about my first two weeks starting a subscription box business. You can view that blog post here. To view other weeks, click the links below!
You can also sign up below to receive notifications when I create new posts about my journey!
As always, keep it amazing!